Say Tioco (Lifestyle and Beauty): Launching Party

Neutrogena’s latest breakthrough in skin care technology finally launched last May 31, 2011 at Whitespace, Makati City. Introducing, the Neutrogena Hydro Boost Line!“With its breakthrough 12-hour progressive release system, your skin will continuously get up to 200% hydration it needs. It reduced dull appearance, fine lines and cracks to reveal smoother and more supple skin with a combination of advanced hydrating elements.”

This line is your answer to these problems:

premature wrinkles
loss of radiance
sensitive skin accompanied by irritation, blotchiness and itchiness

As I’ve mentioned in my introductory post about the Neutrogena Challenge, there are numerous skin dehydrating activities that we mindlessly do everyday. I expounded on these activities more in this post. Since we cannot really avoid these situations all the time, Neutrogena’s Hydro Boost Regimen is to the rescue“Hydro Boost helps promote the skin’s natural ability to create and hold on to its moisture to address the root cause of inner dryness. It contained technology that retains water longer for intense hydration to revitalize dry and tired skin.”

Now let’s go through the the products in the Hydro Boost line:1. Neutrogena Hydro Boost Mousse Cleanser—cleanses and balances skin’s moisture level. The rich lather foams away impurities, while a special hydrating agent restores skin’s natural moisture balance. For day and night use. 150ml/PHP445.502. Neutrogena Hydro Boost Clear Lotion (Toner)—immediately tones and refines skin without causing tightness. It gives a shower of fresh hydration for a dewy complexion. Use after cleansing, for day and night. 150ml/PHP458.003. Neutrogena Hydro Boost Water Gel—its purified Hyaluronic Acid and Olive Extract continuously release moisture to the skin’s surface while boosting skin cell’s ability to retain water. For day and night use after Clear Lotion or Essence. 50g/PHP830.004. Neutrogena Hydro Boost Essence—intensely moisturizing and deeply revitalizing, this rich essence powerful hydration properties to keep skin plump, bouncy, and supple. For day and night use; for intense hydration. After using the Clear Lotion, and before using the Water Gel, massage evenly to the face. 30ml/PHP999.005. Neutrogena Hydro Boost Mask—boosts skin’s moisture level 14 times. It is made with smart-fit fabric with 14,000 micro-holes to deeply infuse 25% more hydrating essence. Use as needed, at least once a week for deep and immediate hydration results. May also be used in the evening after cleansing and toning. Apply the mask and leave on for 15 minutes. Remove the mask and massage the remaining essence into your facial and neck area. Do not rinse, sleep with the essence. No need to apply the Water Gel after using the mask. 1pc/PHP198.00

Here is the reason why it works:

“Utilizing the latest technology, Hyaluronic Acid is condensed and formulated into a highly effective essence. Once applied on the skin, the 12-hour “Progressive Release System” is automatically activated. Hydration is released steadily, providing up to 200% hydration to dry skin cells—hydration power that lasts the whole day. With the 12-hour Progressive Release System, it’s like providing a virtual skin reservoir to your skin, which can provide moisture to dry skin cells when they need it, helping skin stay hydrated all day long.”

Now here are the key ingredients that are behind the effectiveness of the products:1. Purified Hyaluronic Acid—Hyaluronic Acid is the key compound that keeps our skin youthful. It works by binding to water molecules and holding up to 1,000 times its weight in moisture, resulting in more supple and smooth skin.2. Olive Extract—known for its protective, moisturizing and antioxidant qualities, it is a complex combination of fatty acids, which is very similar to out skin’s natural moisture shield.3. Glycerin—helps bind moisture to the skin’s surface for optimal softening effect, and is a potent skin firming agent to stimulate natural improvement of the skin’s support systems.Reasons why consumers like it:

immediate results can be seen and felt
can be used in conjunction with or alternately with your current skin care regimen such as the Neutrogena Fine Fairness line
it provides the solution to dehydrated skin without the excess oils that most other products offer

EXCLUSIVELY AVAILABLE AT WATSON’S

“Ideal skin is hydrated skin.”

I will be coming up with in-depth reviews about each of the products in the Hydro Boost line in the coming days. Stay tuned!

Also, my Neutrogena Challenge: Defy Skin Dehydration Giveaway is still going on! One (1) lucky reader of mine will get the chance to try out the product/s from the Hydro Boost line! Read the mechanics here. You have until June 12th to complete the challenge. Hurry and enter now! You have to clock in 5 days of observation to be able to enter.

***To read about what transpired during the Neutrogena Press Launch (including the food we ate and the people I’ve met) please visit my personal blog, Je m’appelle Say, by clicking here.Special thanks to the Neutrogena Team for the invite, the free products, and for giving one lucky reader of mine a chance to try out the newest from Neutrogena.

I am honored to be part of the group of beauty and fashion bloggers who were invited by United Laboratories, the country's leading pharmaceutical company, and its personal care subsidiary, Innovitelle, to the launch of Myra E’s newest endorser. The event was held at ThaiPan. I received the invitation and being a Myra E user (specifically the Myra E Sun Protect Facial Moisturizer), I did not hesitate to confirm my attendance. I tried to combat the traffic on the way and fortunately I was able to arrive just in time. The events coordinator invited us to go inside the air conditioned area and treat ourselves with some Thai food while waiting. I honestly did not know anyone in there. I sat by myself and patiently waited for Anne Franco of the Nuffnang Team.

The Thai food was definitely tasty! I especially loved the grapefruit salad and the desserts! The iced tea was a tad too strong but overall, the food was great! I was filled up before the event started. A few minutes later, we were all called to take our places outside since the launch will already commence. I took my seat together with the rest of the bloggers. I actually felt lucky since I was closest to the set—which meant good shots for the photos! I had with me my HPV5560U to record footages and my point-and-shoot Cybershot W130 to take photos.

Sam Oh was the host for the event. She did a quick introduction and announced who the newest endorser of Myra E is. From behind the set came in Iza Calzado, looking blooming and fabulous in her outfit! It was my first time to see her up close, and she looks as beautiful as she does on screen!

When asked why she has been looking very blooming lately, she jokingly answered that it was because of her dress. Later on she shared that she has taken a step on being healthier in terms of lifestyle. She said that she has been running more, working out, and watching what she eats. It truly showed during that interview with Iza. She looked positively radiant and blooming! Iza herself presented the behind-the-scenes TVC of her latest endorsement, Myra E. Simultaneous with this is the unveiling of the set’s background with Myra E’s logo.

Iza told everyone how watching herself as the newest endorser of Myra E brings tears to her eyes because she worked really hard for it. She shared that the one thing she likes about the brand is that Myra E believes that beauty is more than skin deep. She personally thinks that it is great to be working with people who have the same visions and same principles that she has. When asked what Vitamin E does to the body, Iza explained that the vitamin repairs the cells, bringing out beauty from within. She shared that the newest d-Alpha Tocopherol stays in the body longer because it is natural. The body then is able to absorb it more and protects it from the harmful effects of free radicals & toxins which we get from our daily life. Iza talked about the wide range of products that Myra offer, from facial moisturizers, to lotions, to lip balms and press powders. Sam Oh makes a remark that the Myra Team has been very impressed with Iza.

As the closing part of the launch, Tina Cuartero, the brand manager of Myra 400-E, gave a thank-you speech and handed Iza a bouquet of lovely flowers.

After the launch, everyone who attended was given the chance to have a one-on-one interview with Iza. Us, bloggers, were the first ones in line. Iza was definitely very pleasant to talk to. My fellow bloggers asked her what her tips are when it comes to staying beautiful and healthy, she answered that aside from taking Myra 400-E, getting rest and taking care of the skin are very important. She shared how staying positive makes a person happier and more blooming. And of course, eating lots of fruits and vegetables and drinking lots of water were also included in Iza’s answer. Continuing to the next questions, we got into talking about Iza’s workouts. She told us that she loves running and using the Kettlebell. She noted how much she loves running that in between shoots, she’d ask for a longer break so that she could run! Iza showed us that even amidst her very busy schedule, she really tries to find time to work out. She told us that going to the gym is not the only key to successfully losing weight. It is really up to someone whether it’s going to work or not. As quoted by Iza, “You can exercise at home! You can do push-ups, if you wanna run, you can run anywhere!” We also discovered that Iza likes having home massages, and working out when she’s stressed. She emphasized how much she loves working out since it releases stress from her body and mind. When my fellow beauty blogger asked her about makeup, Iza expressed her interest in MAC Cosmetics. When it comes to her favorite makeup look, she likes to keep it simple, like a lip balm that gives a natural tint to the lips, blush that gives a natural flush to the cheeks and the likes. Since I am a beauty blogger who caters to both high-end and local brands, I asked Iza if she likes any local makeup. She told me how she liked Fanny Serrano’s face powders. She wasn’t really into local brands since according to her, somebody else buys the makeup for her.

We wrapped up our interview with fashion-related questions, giving attention to Iza’s killer shoes during the launch. She told us that they were Pam Quinones’. Each blogger was able to have a photo op with Iza, and that basically ended the session as the other groups took their turn.

After finishing our lunch, I said my goodbyes and thanks to Frances and the Nuffnang team and headed home. On our way out of ThaiPan, we were given goody bags from Myra E containing Myra 400 E capsules, Myra Hand & Body Lotion, Myra Vitaquench Hand & Body Lotion, Myra Vitawhite Whitening Face Lotion, Myra Vitaglow tinted moisturizer, Myra Sun Protect facial moisturizer, Myra Regular facial moisturizer. This is truly an event to remember.

I especially want to thank United Laboratories and Innovitelle for picking me through the wonderful Nuffnang

Philippines

team to be one of the bloggers to be able to be part of this event. I am truly honored and grateful.

*This is a sponsored blog post.*

Thursday, June 2, 2011

Neutrogena Hydro Boost Press Launch: The secret to soft and supple skin

Wednesday, March 30, 2011

░ MYRA New Endorser: Iza Calzado ░