Wednesday, January 18, 2012

“Discovering Your Own Beauty”: A Beauty Campaign

Last Sunday, January 15, we started shooting the first episode of the makeover video series for the beauty campaign that Krave Minerale Cosmeceuticals and Makeup by Say Tioco Artillero put up together earlier this month. We haven’t really fully introduced what this Beauty Campaign is all about so let me give you a little idea about it…


The “Discovering Your Own Beauty”: A Beauty Campaign aims to reach out to all the women out there—all sizes, shapes, personalities, and colors. We want to be instruments in building every woman’s confidence. It is a known fact that when you look good, you feel good; and when you feel good, you look good! Through Krave Minerale’s all-natural and healthy products, we believe that we can instantly boost the confidence of a person. Not only does Krave have amazing makeup products, it also carries an incredible skin care line which result to beauty that is skin deep! On the other hand, being a freelance makeup artist and a beauty blogger, I’ve encountered a lot of ladies who’ve shared their problems with me. It breaks my heart to read stories about how miserable they feel about life (reasons of which they relate to their appearances) I want to personally change that. I’m not a huge celebrity nor am I claiming to be one, all I honestly want is to touch lives. Not for the sake of hits on my blog nor incentives in my channel—my primary goal has always been and will always be “to be a source of inspiration to other people”. Nothing melts my heart more than receiving thanks and messages on how my videos have changed their perception about beauty and makeup.


A few weeks ago, we made the big announcement of asking for model volunteers to help us out with the 12 shoots that we’ll be putting out throughout the whole year (1 video per month; maybe even more than twelve!) A lot may have been misguided since we entitled it as “Model Hunt”. Everyone has this connotation that a model must look super thin, flawless, beautiful, and tall. That is not the case. I’ve received tons of email of potential models for the shoots and most of them started with “I know I’m chubby but I wanna give this a try” “I know I’m not beautiful, but I wanna give this a try”—if only  I could reply to each and every one of those ladies that sent me those kinds of messages! (As a matter of fact, I think I will!) I don’t want you putting yourself down! Anyone and everyone is welcome to submit their photo entries. We are not after models that you are usually familiar with. We are after ladies (and gentlemen) who are willing to take the chance and discover their own beauty.

Hopefully this project touch lives. Nothing would make us happier than seeing smiles on the faces of the people; people who are the reason why we are even here in the industry!

I hope this post clarified any misinterpretation that you may have in your mind. We are open for volunteers throughout the year! And always remember that if you were not selected for the current month, there are more months coming! We will try to accommodate as much models as we can.

I am very grateful to all my readers, subscribers, and friends in my Facebook public page for the continuous and unwavering support that you are showing me as well as the companies that I truly believe in.

You are all amazing. And that leaves me speechless.

Submit your photo entries via email to Include a photo of yourself with no makeup on. Again, there are no rules. Whether you’re chubby, thin, fair, dark, short, tall, have perfect or imperfect skin—you are all welcome. We’re all in this together!

Trina, Krave Minerale’s Managing Director, and myself are looking forward to working with more wonderful girls (and boys) in the next months!

Love, Say

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