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Saturday, July 13, 2013

White Stays White | Black Stays Black

100ans bleu fr nl

WORLD INNOVATION FROM NIVEA:
Nivea Deodorant Invisible for Black & White
Black Stays Black, White Stays White for Longer


The first deodorant with 48-hour anti-perspirant protection that leaves no white marks on dark fabrics and also minimizes yellow stains on light-colored clothes

Most common among the problems one encounters when using a deodorant are having stains left on the fabric of their clothing after use. A deodorant can cause two types of stains on clothing. The white marks that appear on dark textiles immediately after application are mostly residues of the antiperspirant salts used in the deodorant, which may be a temporary annoyance, but can be generally washed out without too much difficulty.

The cause of the second type of stain – yellowish stains in the underarm area on light fabrics – don’t appear immediately after deodorant is applied but often after several washes. They won’t come out with laundry detergent anymore and they get more noticeable over time as the fibers (of the textile) harden. This can make the garment unwearable.

Over the past seven years the scientists at Beiersdorf have been thinking in black and white, developing a new generation of deodorants that leave no white marks on dark fabrics and also minimize yellow stains on light-colored textiles. NIVEA’s product developers joined forces with the textile experts at the Hohenstein Institute to identify the cause of the problem.

The result of the successful search is a textile protection technology, a sensational innovation that can be found in the new deodorants from NIVEA Deodorant Invisible for Black & White. With the new technology, the substances that cause staining cannot adhere so effectively to the fibers, so they’re easier to remove during washing.

NIVEA Deodorant Invisible for Black & White – making sure black stays black and white stays white for longer, so your favorite clothes look their best. Now you can enjoy the colorful moments of life with reliable protection.

NIVEA MEN Deodorant Invisible for Black & White POWER Spray 150ml (PhP 170.00)

NIVEA MEN Deodorant Invisible for Black & White POWER Roll-on 25ml, 50ml (PhP 50.00, PhP 89.00)

NIVEA MEN Deodorant Invisible for Black & White Group

NIVEA Deodorant Invisible for Black & White CLEAR Spray 150ml (PhP 170.00)

NIVEA Deodorant Invisible for Black & White CLEAR Roll-on 25ml, 50ml (PhP 50.00, PhP 89.00)NIVEA Deodorant Invisible for Black & White CLEAR Spray

NIVEA Deodorant Invisible for Black & White CLEAR Roll-on

 

The new NIVEA Deodorant Invisible for Black & White is now available in stores nationwide.
To know more, visit www.NIVEA.ph or www.facebook.com/NIVEAPhilippines.

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